Wouldn't you love to know who shot JFK or whether he secretly had sex with your mom and is actually your real dad, or what the Supreme Court is for?
Tourism advertising can't be an easy task if, say, your town is only known for having a masked killer murder several dozen teenagers every summer.
Apple generates a small war's worth of media attention every time they release a new product. Since they've already made phones in their image, it's only a matter of time before they take on the rest of the consumer market.
If you were an alien who'd just crash landed on earth, some of the metaphors that get tossed around in everyday conversation would be pretty confusing. But then you'd take the time to learn human languages, and you'd still be confused. Metaphors could be confusing, is what we're trying to say here.