There's a science to picking mascots. If you're a sugary breakfast cereal, you must choose a cartoon of something that kills children, like vampires or tigers. If you're car insurance, try to think of an animal name or noise that sounds like your stupid name ... OK, so maybe they're all just guessing.
We've been sleeping on spam emails since pretty much right from the start. Everyone figured out that if you see the word V1ag7a in the subject line, you delete it without a second thought. What if they were telling the truth?