Or a GIF of soldiers being burned alive with the caption "When you're too hot for the club" -- a meme about as old as World War 1 itself.
To complete the marketing massacre, these tweets were posted with "#justWWIthings," as if getting your legs blown off by a mine in No Man's Land was a lifestyle choice. Journalists picked up on the tacky hashtag and rebuked EA not only for its insensitivity, but also for picking the worst possible time to get kids in the mood to teabag their great-granddad's corpse.
EA frantically deleted all traces of the PR blunder, and said they would never again flippantly exploit the horrors of World War I to shill their wares. This was an apology they didn't offer a week before, when one of their devs tweeted to promote the game's official onesie (take that, people who think gamers are immature children) by comparing it to other essential "trench warfare" equipment, like gas masks and trenching shovels to bury your dead brothers.